Built by Malaysians. For Malaysians.
We're Rashta and Zak. We've spent years running businesses across the UK, Dubai and Malaysia — and we got sick of watching small business owners burn out doing marketing manually. So we built Yalla.
It started with a problem we kept seeing. Smart, hard-working business owners across Malaysia were drowning in WhatsApp messages, social posts and forgotten leads. They were paying agencies RM3,000+ every month and still doing half the work themselves.
We thought: this is a tooling problem, not a discipline problem. Then ChatGPT changed everything in 2023, and we realised AI could finally do the boring 80% of marketing — leaving business owners free to do what only they can do: serve customers and close deals.
We built Yalla in Kuala Lumpur, for Kuala Lumpur — but with a team that's lived and worked in London and Dubai. We know what "good software" feels like in Mayfair, and we know what "no tech skills" really means in Klang Valley. We refuse to compromise on either.
Today, Yalla CRM runs marketing automation infrastructure for:
- 🇲🇾 Hundreds of KL entrepreneurs — clinics, F&B, real estate, coaches
- 🇦🇪 Clinics and real estate across Dubai and the wider Middle East
- 🇬🇧 UK SMEs saving 20+ hours every month
- 🇺🇸 IMLS — one of the largest US real estate platforms — uses our automation infrastructure
We're not for everyone. If you have 50+ staff and an IT department, you don't need us. But if you're running a small business in Malaysia and you're tired of doing marketing manually — we're built for you.
Two people. One mission.
Rashta Ali
Co-founder · Product + Customer
Spent 10+ years helping Malaysian businesses with marketing strategy. She knows what KL entrepreneurs actually need — because she's sat with them at the bootcamp table.
Zak Nawaz
Co-founder · Tech + Automation
Built and sold software in London. Now builds Yalla's automation engine from KL. Obsessive about making AI feel as simple as a WhatsApp message.
Offices
- United Kingdom
- United Arab Emirates
- United States